As the country emerges from life in lockdown, and adapts to the “new normal”, there’s a real need for people to be supporting their communities and the small, local businesses that operate within it.
A quick scroll through social media and we’re (rightly so) exposed to numerous posts making use of trending hashtags such as #smallbizsatuk, #supportsmallbusinesses, and #shoplocal.
But it’s not just the likes of retail and hospitality that require our attention.
Those running service-led small businesses… plumbers, electricians, gardeners, cleaners, painters & decorators (to name a few), need our support too.
Below we’ve outlined 5 easy ways you can ask your customer’s to support your business.
Do you pride yourself in offering great service? Always make sure the job’s done well? Leave your customers with a smile on their face? Then ask them to let the rest of the world know about it!
Yelp, Facebook, Trustpilot… there are so many ways your customers can shout about a positive experience with your business. And positive reviews show others that you can be trusted. In turn helping turn a potential customer into a paying client.
Word of mouth is a powerful tool! A personal recommendation is one of the best ways your existing customers can help to support your business.
Ask your customers to refer your services to their parents, children, neighbours, work colleagues, the milkman… well, anyone they know basically!
If you’re running a small business, the likelihood is you’re using at least one social media platform through which to promote your services and showcase your work. Do your customer’s know you have an online presence?
It’s all fine and well having people following your social media pages, but you want them to interact with you, so give them a nudge in the right direction.
If you’re showcasing work you’ve done for a particular customer, tag them in your post. Encourage them to like, share, and comment on your content. And, when they do, respond to them, thank them, have a quick chat… you never know how many potential customers it might resonate with!
Stay In Touch
If a customer is happy with the service you’ve provided, why would they not want to use you again? After all, coming straight to you when they need the next job doing is going to save them time, hassle, and a whole lot of uncertainty!
So keep in contact. Follow up on the service you provided, check in, make sure everything is ok, ask if there’s anything else you can do for them. It’s not being pushy, it’s providing great customer service and you might just bag a client for life!
Did you know, jobmate is a small business?
Set up with the sole purpose of helping other small businesses, and the self-employed, secure their future success. Today, small businesses have to compete with larger organisations. They need to maintain an image, meet customer expectations in terms of communication and professionalism, and keep up with the ever-changing face of legal compliance.
At jobmate we’re here to help level the playing field between the large and small. Our mission is to remove the hassle and stress of job management and administration, so small businesses can focus on what they do best.
Discover more about jobmate, and how we help and support the small business owner at jobmate.cloud